The Economics of Pleasure

​As our community and events have evolved, we’ve witnessed the profound magic that unfolds when this we gather. With each experience, the depth, quality, and demand have grown. To continue nurturing this unique world and to honour the labor, love, and vision behind it our ticket prices have gradually increased since we began in 2019. Here we explain why. 

 

The Story So Far

What started in 2019 as a small, intuitive project by Sofia Su has gradually evolved into something far more complex than just a party. It began as an experiment in creating spaces where people could feel free, connect deeper, and explore themselves. Over time, it has grown into a living community shaped by the people who return, contribute, and co-create it.

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The early years were built on intuition and learning by doing. For most of this journey, Sofia carried the majority of the work. Not just "enjoying" the party, but also everything behind it: shaping the concept, designing the experience, building the framework, managing logistics, answering messages, holding all the finical risks, creating marketing and social media content, building up the space, making food, cleaning the whole space down again and generally keeping the whole thing from falling apart.

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For a long time, the work was kept alive through volunteer effort and very limited compensation. From the outside, it may have looked functional and even inspiring at times, but internally it often came at a real cost and personal sacrifice. When effort, responsibility, and care are consistently taken without real reciprocity, it stops being nourishing and starts draining energy, capacity, and motivation. What once felt creative and alive slowly turns into depletion. Over time it became clear that this way of working was not sustainable.
 

Around 2023, something began to shift. The work slowly became more collaborative, with more people stepping in to share responsibility, energy, and care. What was once held mostly by one person started becoming a collective effort. This allowed things to grow and evolve, but it also made something very clear: the real scale of what is being held, created, and maintained.
 

The Ecosystem Behind It

What we create is not only what happens during the events. The ecosystem includes everything visible on the surface, but also a large amount of work that is often completely unseen. For operational work we have the planning, structuring, coordination, communication, answering questions, managing bookings, building the architecture of the culture itself, meaning the values, norms, and ways of relating that quietly define how the space functions and then the weekly fixing technical issues on websites and systems. 

Where the is also a lot of emotional work behind the scenes that includes preparing and training people in care roles, supporting emotional regulation and consent during and after events, conflict navigation, and repair when situations become complex, continuously developing skills in communication, facilitation, trauma awareness, pedagogy followed by reflection, debriefing, cleanup, and integration that often continues long after the last person has left.

Building community is building a new reality of how we relate and exist together, and that is a much bigger scope than it often gets treated as.
 

The Question of Community and Economy

At this point, it becomes important to talk about what a community actually is, practically speaking. There is a common idea that community should exist outside of money, where everyone contributes equally and everything is shared in the same way. It is a beautiful idea, and it holds something true at its core. But in practice, it does not reflect how things actually function over time and the capitalist society we are living in today. People have different capacities, backgrounds, experience and life journey. Some have more emotional capacity, some love physical work, and some dont mind taking on financial or legal responsibility.
 

We are not trying to replicate a traditional business structure, but we also do not ignore the reality that resources, compensation, and sustainability matter. Instead, we are working somewhere in between, taking tools from both a more horizontal business structure and community based models, while staying anchored in the values of what we are trying to create.
 

Co-Creation as a Living Structure

At the core of this is co-creation. Co-creation means that everyone contributes in some way, but not in the same way. Contribution can look like time, presence, emotional support, creative work, physical help, facilitation, setup, cleaning, or financial participation.

At many events, what looks like a fully ticketed group is actually a mixed ecosystem. For example, at a villa event with around 80 people, only 40 of them are paying guests, while the other half are contributing in some kind of form. 
 

This is not about strict equality. It is about recognizing that the event only exists because many different forms of contribution come together at the same time.

Money, in this context, becomes one way of balancing responsibility. It helps acknowledge differences in capacity, time, and risk. It also supports those who carry ongoing structural and financial responsibility for making the work possible. This is how we keep the system sustainable so that no one is consistently overextended or quietly carrying more than what is visible.
 

A Simple PRICE Example

To make it concrete:

A villa event with 80 people does not mean 80 people simply arrive and consume an experience. A typical breakdown on particitpants might look like:
- 15 core crew members holding production, facilitation, food, care, and documentation.
- Around 20 people contributing in smaller ways, before, during, or after the event.
- Around 40 people primarily attending through a ticket.













 

The Value Beneath It All

What is also important to name is the impact this work has had. Over the years, people have not only attended events, they have shifted how they relate, how they communicate, how they experience safety, embodiment, belonging or they meet their soul partner and got married. For many it has genuinely been life changing.
 

We are still learning. There have been periods of real financial pressure, including a moment in 2025 where the project came close to bankcruptcy. This is not a polished or finished system, we are actively working on more sustainable ways of structuring this. Even small contributions, like a few euros a month, may seem minor, but collectively they make a real difference in keeping this ecosystem alive and stable.
 

At the core of this intention is a simple truth: you put your money where your values are. You have the power to boycott products and companies that support genocide and violence and the same time you have the power to support small independent creators. Contribution takes many forms, but financial support is one of the ways we keep this ecosystem alive, grounded, and able to continue existing in a way that serves people over time.